Widex Allure AI: natural sound every day, with extra clarity when you ask for it.
Widex is known for sound that feels natural, from voices to music. The new Allure AI RIC adds Clarity Boost, an AI program you switch on with a tap when a room gets noisy. At Fidelity Hearing Centre, our independent audiologists will help you decide if Widex is the right fit for your hearing, your ears and the people you want to hear.
Independent clinic · Springwood, Birkdale & Plainland · Private health and government hearing subsidies may apply.
A great hearing aid, chosen for you, not for a sales target
Fidelity Hearing Centre is independent and family-owned. We aren’t tied to one manufacturer, so we recommend Widex when it’s genuinely the best match for you, and we’ll tell you when another brand suits you better.
Independent advice
We fit hearing aids from the major manufacturers. Widex is one of the options we compare side by side, based on your test results and goals.
Tested, then fitted
Your fitting starts with a full hearing assessment, and we verify and fine-tune the settings so the sound is right for your ears.
Fitted for your listening life
We tune the settings around the conversations that matter to you — partner, family, grandkids, work and social situations — then refine them from your feedback at follow-up.
Ongoing local care
Adjustments, cleaning and support from the same local team, at our Springwood, Birkdale and Plainland clinics.
Ways to wear Widex
Allure AI comes in one discreet rechargeable style, the RIC R D. Widex’s wider Allure range shares the same natural-sound platform, without the AI co-processor. We’ll help you choose what suits your hearing, your ears and how you live.
Widex Allure AI RIC R D
A compact, rechargeable receiver-in-canal hearing aid that sits behind the ear, with a near-invisible wire to a speaker in the ear canal. It adds a dedicated AI co-processor for Clarity Boost.
- Clarity Boost for extra speech clarity in noise, when you choose it**
- Widex natural sound for everyday listening, powered by the W1 chip
- Telecoil and hands-free calls in the same small housing as Allure RIC R D
- 10 colours, with a soft dome or a custom-made earpiece
Great for: people who love how Widex sounds but want an extra lift at restaurants, family gatherings and other busy places.
Widex Allure RIC R D & BTE R D
The Allure styles that came before Allure AI: the same natural-sound platform and Widex Allure app, without Clarity Boost. The BTE R D is a behind-the-ear style for people who need more power.
- Rechargeable, with Bluetooth streaming and the Widex Allure app
- A wider choice of technology levels
- BTE R D suits a wider range of hearing losses
Great for: people whose listening is mostly at home and in smaller groups, or who need a behind-the-ear style.
SmartRIC & custom styles
Widex’s distinctive L-shaped SmartRIC, and custom in-the-ear styles made from impressions of your ears, from Widex’s wider range.
- SmartRIC is designed to sit securely and pick up speech well
- Custom styles are made to fit the shape of your ears
- Nothing behind the ear with custom styles, which suits glasses wearers
Great for: people who want a different shape or would rather wear something in the ear. Clarity Boost is a feature of Allure AI RIC R D.
Not every style suits every hearing loss or every ear. Ask us which Widex styles suit you.
Natural sound first. AI clarity when you want it.
Most of the day, you want the world to sound like itself: your partner’s voice, birdsong in the garden, the grandkids laughing, music that sounds like music. Widex builds its hearing aids around that natural sound, and Widex reports that 97% of Allure wearers describe the sound as natural and clear.†
Busy places are different. When a restaurant or a family get-together gets loud, a tap on the hearing aid or the Widex Allure app turns on Clarity Boost. It switches on a dedicated AI co-processor that uses a neural network to bring speech forward and reduce the noise around it, while keeping you aware of the room. Widex reports up to 6 dB better output signal-to-noise ratio than leading AI-based competitors.** Your audiologist sets up Clarity Boost and your other programs for your hearing and the places you spend your time.
Always-on AI processing
Processes everything, all the time, which can change how everyday sounds feel.
Allure AI with Clarity Boost
Keeps natural Widex sound by default, and adds AI clarity when you ask for it.**
A family dinner out, with Allure AI
- Arriving and settling inThe everyday program keeps sound natural, so voices, cutlery and background music sound the way you expect.
- The room fills upA tap on your hearing aid turns on Clarity Boost, and the voices at your table come forward.**
- The grandkids are at the far endIn the Widex Allure app, the AI Sound Assistant and Direction Focus help you fine-tune the sound for the moment.
- Heading homeAnother tap takes you back to your everyday program, with nothing to remember on the way out.
Stay connected, and charge your way
Allure AI streams from compatible phones, takes hands-free calls, includes a telecoil for hearing loops, and recharges in a choice of chargers.
Calls and streaming
Stream calls, music, podcasts and video from compatible iPhone and Android devices, and answer calls hands-free, with the built-in microphones picking up your voice.
Ready for LE Audio
Allure AI is built for Bluetooth® LE Audio, the newer Bluetooth technology behind Auracast™ broadcast audio, as support becomes available for your devices and venues.
Telecoil for hearing loops
Many theatres, churches, counters and meeting rooms have a hearing loop. The telecoil lets you hear the loop’s sound straight through your hearing aids.
All-day rechargeable
Up to 32 hours from a full charge, including 6 hours of Clarity Boost or streaming.* Choose a desktop charger, the Charge n Clean charger, which also dries and cleans your hearing aids, or a portable charger that works with Qi charging pads.
Widex Allure app
Turn on Clarity Boost, adjust sound with the AI Sound Assistant, AI Quick Assistant and Direction Focus, check your battery on your phone or Apple Watch, and find a misplaced hearing aid.
Accessories for tough situations
Widex TV Play 2 streams TV sound straight to your hearing aids, and the RC-DEX remote gives you simple buttons for volume and programs.
More ways for your audiologist to get you hearing what matters
Widex Allure AI comes in two technology levels: 440 and 330. The level decides how many features and adjustable parameters your audiologist can access to shape speech in background noise, so you can follow your partner, family and grandkids at home and in the busier places you spend time. Allure AI 440 gives them all optimisation features. Allure AI 330 removes or reduces features from that set, which reduces the options available to obtain the sound and benefit you want in the listening situations that matter to you.
Your audiologist can access every Allure AI feature and parameter to optimise clarity in busy, changing listening situations.
- Clarity Boost, with the dedicated AI co-processor
- 15 channels for the finest control over how sound is shaped for your hearing
- The full set of 11 sound classes, so the hearing aid recognises more types of listening situation and adapts to each one
- The full range of directional and noise settings for speech in busy places
- The full set of AI personalisation options in the Widex Allure app
Your audiologist still has Clarity Boost and natural Widex sound to work with, with reduced options compared with Allure AI 440.
- Clarity Boost remains available
- Channels are reduced from 15 to 12
- Sound classes are reduced from 11 to 8, so fewer listening situations are recognised automatically
- Directional and noise settings are reduced
- Some app personalisation options are reduced
Who Widex tends to suit
- You care how things sound: music, birdsong, voices that sound like the people you know. Widex is built around natural sound.
- You want help in noise, on your terms: Allure AI with Clarity Boost gives you AI clarity in busy places, and natural sound the rest of the time.
- You use hearing loops: Allure AI includes a telecoil for theatres, churches and service counters.
- You’d rather wear something different: Widex SmartRIC and custom styles are options, if your hearing and ears suit them.
- You’re looking to upgrade: from older hearing aids that are past their best — including models that are now obsolete — whatever brand you’re wearing now, and want an honest comparison.
Not sure? That’s what your appointment is for. We’ll test your hearing, talk through the situations that matter to you and compare Widex against other leading brands, with no pressure.
Talk to us about Widex
Book a hearing assessment at Springwood, Birkdale or Plainland. If hearing aids are recommended, we’ll show you how Widex Allure AI compares with the alternatives.
You may be eligible for help with the cost through the Hearing Services Program or your private health fund.
Book an appointment Subsidies & rebatesWidex questions
What’s new in Widex Allure AI?
Allure AI RIC R D is Widex’s newest hearing aid, launched in Australia in 2026. It keeps the natural sound of the Widex Allure platform and adds a dedicated AI co-processor for Clarity Boost, an on-demand program for extra speech clarity in noisy places. It fits in the same small housing as Allure RIC R D, with a telecoil, hands-free calls and up to 32 hours of battery life.*
How is Clarity Boost different from other AI hearing aids?
Many AI hearing aids run their AI processing all the time. Widex takes a different approach: natural sound is the everyday setting, and the AI co-processor works when you turn Clarity Boost on, with a tap on the hearing aid or in the app. That puts you in control of when the AI steps in.** We’ll set it up so it’s easy to use in the places you find hardest.
Do I need a phone to use Clarity Boost?
No. You can turn Clarity Boost on and off with a tap on the hearing aid. The Widex Allure app is there if you’d like more control, but it isn’t required.
What’s the difference between Allure AI and Allure?
The key difference is Clarity Boost. Both share Widex’s natural sound and the Widex Allure app. Allure AI RIC R D adds the dedicated AI co-processor for extra clarity in noise. If your listening is mostly at home and in smaller groups, Allure without AI may be all you need, and we’ll tell you honestly.
I already wear Widex. Is Allure AI an upgrade?
Allure AI is new hardware, not a software update. If you wear an older Widex model such as Moment or Evoke and it’s still working well, we’re happy to keep looking after it. Ask us whether moving to Allure AI would make a real difference in the situations you find hardest.
Will Allure AI work with my phone?
Allure AI supports streaming and hands-free calls with compatible iPhone and Android devices. Compatibility depends on your phone model and software version, so we’ll check your phone and pair it with you at your fitting.
Can I get help with the cost?
Eligible pensioners, veterans and some other groups may receive hearing aids through the Australian Government Hearing Services Program, and many private health funds offer rebates on hearing aids. See our Subsidies & rebates page, or ask our team to check for you.
Do you only fit Widex?
No. Fidelity Hearing Centre is independent. We fit hearing aids from several leading manufacturers and recommend whichever one best suits your hearing, ears, budget and lifestyle.
Ready to hear the people who matter, clearly?
Talk to an independent audiologist about Widex Allure AI and the alternatives, and find what works for you.
*Up to 32 hours from a full charge, including 6 hours of AI use or streaming, is Widex’s figure for Allure AI RIC R D. Battery life varies with use pattern, streaming, Clarity Boost use, features, hearing loss, sound environment and battery age. **Clarity Boost uses a dedicated AI co-processor activated by the wearer. “Up to 6 dB higher output SNR compared with leading AI-based competitors” is Widex’s claim. Clarity Boost is available on Allure AI RIC R D. †From Widex clinical research on Widex Allure: 95% of wearers reported improved speech in noise and 97% described the sound as natural and clear. Streaming, hands-free calls, Apple Watch features and LE Audio features require compatible devices, software and regional availability.
Features vary by style and technology level. Individual results vary, and hearing aids won’t restore normal hearing. Product and lifestyle images are supplied by Widex. Information current as of November 2026, based on Widex Australia and WS Audiology product information.
Widex, Allure, Clarity Boost, SmartRIC, Moment, Evoke, TV Play and RC-DEX are trademarks of Widex A/S, part of WS Audiology. iPhone and Apple Watch are trademarks of Apple Inc. Android is a trademark of Google LLC. Qi is a trademark of the Wireless Power Consortium. The Bluetooth® word mark and logos are registered trademarks of Bluetooth SIG, Inc. Auracast™ is a trademark of Bluetooth SIG, Inc. Fidelity Hearing Centre is an independent clinic and is not owned by Widex or WS Audiology.